Patent Pending

Protecting
Sterility
in Motion.

KitShield is a medical-grade sterile instrument transfer tray that eliminates the primary cause of surgical wrap failure in NHS hospitals.

£114M
Annual NHS waste from wrap failures
£355M
Total addressable market
81%
Year 6 EBITDA margin
The Problem

£114 Million Wasted
Every Year.

Every day in NHS hospitals, CSSD staff carry sterile wrapped surgical instrument sets by gripping the wrap directly. The mechanical shear force tears the barrier. A torn wrap means the set is no longer sterile. It goes back for full reprocessing. Theatre lists are delayed. Operations are cancelled.

This has been documented in peer-reviewed clinical literature for decades. It has never been solved — because the dominant supplier sells everything used in the reprocessing cycle. Every failure is revenue to them.

12.2%
Wrap defect rate for orthopaedic sets at East Kent NHS Trust. 13 surgical cancellations. £145,000 direct loss in 30 weeks.
Anazor et al., Cureus 2022 — PMID: 36337817
1.9M
Avoidable reprocessing events per year in the NHS. At £60 per event: £114 million of annual waste.
B. Braun / Aesculap 2022 · Blackpool Victoria NHS
£9,392
The published cost of one cancelled surgical case — wasted theatre time, staff costs and patient rebooking.
Kayani B et al., Injury 2016 — PMC4796663
30,150t
Tonnes CO₂e wasted annually by avoidable NHS reprocessing cycles — 15.87kg per event.
Rizan et al., British Journal of Surgery 2022 — PMC10364739
The Solution

KitShield.
Simple.
Definitive.

A medical-grade polypropylene sterile instrument transfer tray. Staff grip the handles — not the wrap. The set is enclosed on all four sides. The problem disappears.

Recessed end handles (both ends) Staff grip the tray handles, eliminating all shear force on the sterile barrier.
🛡
Ventilated side walls All four sides enclose the set. Corners cannot catch shelving or surfaces in transit.
Ribbed ventilated base Elevates the set above the base. Prevents abrasion. Maintains autoclave airflow.
Removable divider system Two slot positions. One tray fits large, medium and small DIN EN 285 standard sets.
GS1 label recess panel Protects mandatory NHS GS1 decontamination tracking labels on the tray exterior.

Click & drag to rotate

660 × 480 × 95mm Medical-grade PP
Market Opportunity

£355M Total
Addressable Market.

Every operating theatre in the world has this problem. KitShield enters UK first, then Europe, then the Middle East, then the USA — each via established medical device distributors with existing hospital relationships.

🇬🇧
£8.1M
UK market · 130,400 KitShields needed
1,520 NHS theatres × 70 trays. Direct sales in North, distributor everywhere else.
🇪🇺
£158M
European market · 2.5M KitShields
9 markets. Actual Eurostat theatre counts. CE mark required. Distributor from Y2.
🇺🇸
£190M
US market · 3.07M KitShields
43,800 hospital ORs. FDA 510k required. Manufactured in USA from Y4.
Financial Projections

Six Years to
£6.46M Revenue.

Year Revenue EBITDA Margin
2026£83K£27K33%
2027£297K£144K49%
2028£711K£415K58%
2029£1.77M£1.28M73%
2030£3.58M£2.78M78%
2031£6.46M£5.25M81%
£9.98M
Closing cash position — Year 6
£38.7M
Base case enterprise value at exit (6× revenue)
77×
SEIS investor return on £75K effective outlay — base case exit
Zero CGT
On all exit proceeds for SEIS investors
Traction & IP

Built on Evidence.
Protected by Patent.

📋
UK Patent Application
Patent pending status achieved.
Patent Pending
✍️
3 NHS Letters of Intent
Two consultant surgeons and one theatre manager at major NHS hospitals have confirmed the problem is real and that they intend to purchase KitShield.
Secured
🎨
Registered Design
UK Registered Design filed March 2026. 25 years protection on the visual appearance and aesthetic of the product.
Filed
🏥
NHS Innovation DPS
URN application submitted to NHS Supply Chain innovation team. DPS listing removes individual tender requirements for any NHS trust to purchase KitShield.
In Progress
The Founder
Theodore Conway
Founder & CEO

He Watched
This Happen
Every Day.

Theodore Conway spent nearly two years as an orthopaedic sales representative working directly inside NHS operating theatres and CSSD departments across multiple trusts. Every day he watched wrapped surgical instrument sets being dragged across surfaces, dropped, and roughly handled by staff who had no safe way to carry them.

He watched the consequences — wrap tears, reprocessing cycles, delayed theatre lists and cancelled operations. He never encountered a product designed to eliminate this problem. KitShield is the product he built from that direct clinical observation.

His background gives him immediate peer-to-peer credibility with CSSD managers and theatre procurement teams — the exact people who buy this product.

Orthopaedic Sales — Stryker Stryker Patch of the Year 1M-user product (Lockdown Index) NHS Clinical Network Startup Podcast — Millions of views

Back KitShield.

We are raising £150,000 SEIS at a £1,000,000 post-money valuation. SEIS qualification means 50% income tax relief, zero CGT on exit, and maximum downside protection for investors.

£150K
Raising
10%
Equity
£1M
Post-money valuation
SEIS
50% tax relief
Get in Touch